About Us

About Think Preferred


We love a great success story—yours! That’s why this About Us page is more About You than it is about us.

Wasatch Preferred®, was founded during the Great Recession in early 2009 and specializes in obtaining customized coverages for each client at a competitive price. Our client-centered focus of individually tailoring policies helps businesses and families stay well protected so they can thrive in any economic environment.

Our approach is to work with top-rated companies, build personalized policies, and develop high-trust relationships with each client. It’s not business as usual—it’s a preferred way of thinking about every client and their success.

Here are a few ways we’ve positioned yourselves to better assist you:

  • We are an independent agency, not captive to any one insurance company, so you have access to multiple insurance coverages from a number of companies, all competing for your business.
  • Before adding an insurance company to our agency, we confirm that each one meets the strict ethical and financial standards our clients expect, so you can be confident when a loss occurs.
  • We recognize that insurance is more than a policy, it’s a contract, so we make recommendations on how your contract should be structured so you will have the coverage you need when you do have a loss.
  • With several decades of combined insurance experience in our office, we are able to help you protect the people and possessions that mean the most to you; and if you own a business, to help safeguard the company and income stream you’ve built.
  • We are based in Northern Utah and do business in multiple states.

Preferred insurance companies, preferred policy coverages, and a preferred client experience. When you think insurance, Think Preferred.